The National Jewish Outreach Program was established by Rabbi Ephraim Z. Buchwald in 1987, to stem the losses of Jews from Jewish life due to assimilation and lack of Jewish knowledge. Since its founding, NJOP has become one of the largest and most successful Jewish outreach organizations in the world. Through attractive and exciting free programs, NJOP reaches out to unaffiliated Jews, offering positive, joyous Jewish experiences and meaningful educational opportunities. NJOP consistently breaks the mold when it comes to promoting Judaism, using cutting-edge marketing techniques to convey the vibrancy of Judaism and to attract those Jews who are not currently being reached by conventional efforts.