marketing - four types

Haggadah Section: -- Four Children

Four children (four characters) – first recorded marketing segmentation

 

The clever one : knows all there is and can market it for you, better than you can do it yourself

 

The obstinate one:  No matter what will find that everything is wrong , might as well write that one off

 

The Simple one:  will believe everything you say.  Go  for  it!!

 

The one who  does not know how to ask.  Marketing efforts  without  awareness of demand (think of failed  marketing by Xerox of  GUI computers before Apple)

Source:  
original - Heifets

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