Four children (four characters) – first recorded marketing segmentation
The clever one : knows all there is and can market it for you, better than you can do it yourself
The obstinate one: No matter what will find that everything is wrong , might as well write that one off
The Simple one: will believe everything you say. Go for it!!
The one who does not know how to ask. Marketing efforts without awareness of demand (think of failed marketing by Xerox of GUI computers before Apple)
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