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"body": "<p><strong><span><span><span><span>Four children (four characters) – first recorded marketing segmentation</span></span></span></span></strong></p><p><span> </span></p><p><span><span><span>The clever one : knows all there is and can market it for you, better than you can do it yourself</span></span></span></p><p><span> </span></p><p><span><span><span>The obstinate one: <span> </span>No matter what will find that everything is wrong , might as well write that one off</span></span></span></p><p><span> </span></p><p><span><span><span>The Simple one: <span> </span>will believe everything you say. <span> </span>Go <span> </span>for <span> </span>it!!</span></span></span></p><p><span> </span></p><p><span><span><span>The one who <span> </span>does not know how to ask.<span> </span>Marketing efforts <span> </span>without<span> </span>awareness of demand (think of failed <span> </span>marketing by Xerox of<span> </span>GUI computers before Apple)</span></span></span></p>",
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